About Us

Our Founding Vision

We’ve made it our singular mission to define ourselves by our belief that no matter the business, it all comes down to people.

People are paramount to everything we do, say and believe.
Generation after generation, we can honestly say that we are different.
How we grow our pineapple.
How we treat our team members.
How we maintain, cultivate and protect the lands we own and harvest.
It’s about people first.

Now, that’s different.

Our Mission

Be a better pineapple company.
Not because we have to, but because we want to.
ONE, small thing can make a difference.
Create change for the better, ONE pineapple, ONE person at a time. 

Our Values


We are known for achieving what we set out to do. Our goals are high, as is our desire to achieve them through hard work and dedication.


We show pride, enthusiasm and dedication in everything that we do. We are committed to producing and delivering high quality products and services.


Our organization is focused on commitment, leadership, responsibility, creativity, organization, harmony, friendship and cooperation among each and every one of our partners and collaborators.


We strive to help and improve the communities where we work and live.


We are dedicated to satisfying our customers’ needs and honoring the commitments we have made to them by going that extra mile.


Authenticity, reliability and loyalty are all attributes found in our organization. We employ the highest ethical standards, demonstrating honesty and fairness in actions we take.